He is best known for his time in World Wrestling Entertainment (WWE) under the ring name as Sim Snuka. The son of professional wrestler Jimmy Snuka, Deuce began wrestling in the late 1990s, and worked for the UWA and the Xcitement Wrestling Federation. After signing a contract with World Wrestling Entertainment (WWE), Reiher was assigned to WWE’s developmental territory Ohio Valley Wrestling (OVW) in Louisville, Kentucky in 2005, where he wrestled under the name Deuce Shade. He was placed in tag team competition, alongside Dice Domino. Along with their manager Cherry, the group were known as The Throw-Backs and later The Untouchable, and captured the OVW Southern Tag Team Championship on three occasions. Deuce also won the OVW Television Championship on one occasion in singles competition.